Pacific Rim Connections
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Our in Country teams are unbeatable!

Pacific Rim Connections
leverages our on-the-ground teams throughout Asia, and extensive executive experience to deliver a broad range of Asian business development services for the Pacific Rim Region

Strategic Planning:

  • Consulting with your Company Executives before, during, and after entering into  business activities in            the Pacific Rim Region.
  • Local On-Site support throughout all stages of business development and entry into the Pacific Rim Region.

                      1.  Formulate effective Marketing Strategies for your corporate identity and product brand 

  •   Consulting and Risk Assessment.

                       1.  Develop  effective  strategies  for  Profit Maximization  and  Risk  Minimization
                       2.  Determine which Countries to open first to eliminate excess risk and expense
                       3.  Teach you how to Calculate Country Value
                       4.  Market Evaluation of your Product and/or Service for each Country  

  • Business Analysis & Road Map Development

                      1.  Your Asia Business Road Map will help your company take advantage of all
                            facets of this dynamic and growing marketplace by leveraging your greatest
                            strengths in new ways
                      2.  Ensure  strategies  for  Asia  are  consistent  with  and  promote  your global
                           corporate goals
                      3.  Strategic Road Map Development based on your timescale--crawl, walk or run

Expedited  Regulatory Approval:  

  • Shorten the requisite time as much as 80%.
  • Obtain Company Approval and Product Approval to sell your products in  Asian markets                                    in 3-6 months, instead of the 12-18 typically required.
  • Name, Trademarks, Logos, and URL Registrations.
  • Consulting on how to set up NFR (Not For Resale) Programs.

Executive Search and Office Staffing:

  •  Locate, screen and recommend a Country Manager
  • Locate office space and furnish office. 
  • Locate and train office staff---

                      1.  Office Manager
                      2.  Customer Service
                      3.  IT department implementation

  • Locate Regional Office Space if needed. 
  • Locate local MLM Leaders and Distributors.

Executive Coaching:

  • Prior to visiting Asia will meet with your Executive Team/Staff and coach them on bridging differences in business protocol and cultural practices.


  • Sourcing of local Manufacturing for your products.

                    1.  Due diligence                                                                                                                     
                    2.  Negotiation of business terms
                    3.  Identification and Selection of local Suppliers                                                                                     
                    4.  In-Country supplier management
                    5.  On-Site quality verification prior to shipment


  • Coordination of Shipping and Logistics.   

                    1.  Advise on import/export quotas and regulations
                    2.  Establish freight forwarding services
                    3.  Provide customs clearance assistance  

  • Develop a Business Plan for Export Activity into the Pacific Rim Region.
  • Access to secure In-Country storage and warehouse facilities.

Web-Site Development and Translation Services:

  • Locate In-Country Web-Site Development and Translation Services for web-site,                                                PP Presentations, DVD Voiceovers, Literature, Labels, and Manuals.
  • Software Integration Consulting.                   

                    1.  Selection and Implementation to insure seamless Distributor Sponsoring

  • Develop and implement a Domestic Marketing and Advertising Strategy.

We can also Provide for your Company:

  • Competitive Analysis in your target export market.
  • Manage existing representive sales channels.
  • Local Banking Introductions.
  • Local Legal Representation.
  • Recommend a local Accounting Firm.
  • Asian Internet Marketing Strategy.



Pacific Rim Connections

“Asian Cultural Protocol”

 Important Points to Remember


       1.  Gift  giving  in  your  initial  meeting.   It  is  always  polite to bring  a  little  gift  to  your  first encounter with a contact.  It can be a company pen,  hat, shirt, or coffee cup etc.  It does not have to be an expensive one for your first meeting.  This is an Asian custom and will  help  break the ice.   It  will also show them  that you  have done your home work and know a little about their culture.

       2.  Respect their business cards.   Bring  lots  of  business  cards  when  you  visit  Asia  Everyone loves to  exchange  business cards,  and  they are offended  when they offer  one to you and you do not have one to  give  them  in  return.   They  consider giving business  cards  almost  as  a way  of  shaking  hands.   Usually  Asians  will  present  their  cards  with  both  hands, and you should receive it with both hands while at the same time thanking them. Hold it for a while and examine it and try to notice their title.  When you present your card,  you should use both hands and bow your head slightly to show respect.

       3.  Smile.   This is a great way to show  friendliness  to a  stranger,  or  someone you have just met.   People from the Pacific Rim Region  seem to always be smiling.  Thailand is even referred to as the smile  country.   Chinese  sometimes  use a smile as a  defense  mechanism.   They will smile when they are nervous  or  they  feel uncomfortable.    Smiling is  practiced  by  Asians of  all social  levels.  You  will make more friends and influence more people if you smile often.

      4.  Make friends first, do business later.
  Asians enjoy small talk “chit chat”. They want to learn all they can about you.   This is why  initial  meetings  sometimes  do not  yield  results.   Asian  sales  people will often wine and dine their clients for hours before  they  even  begin  to  talk  business  this  is  especially  true  in  Japan.   In America we believe money talks and everything can be spelled out in the contract thus relying on our legal system.   In Asia trust is King!  They want to get to know you first. If you bring your attorney to your first meeting it often times sends them the wrong signal and they may feel you are trying  to  outsmart  them.   This is not the way to begin a relationship of trust.   Asians are very willing to sign contracts, however,  only after achieving a certain level of comfort, understanding, and trust.

      5.  Respect  Asian  Superstitions.     Many  Asian  people are very superstitious when it comes to numbers.  For example,  the number 4 in Chinese rhymes with "death" or  "failure."  Many  people  try very  hard  not to  have  their  house  numbers  or telephone  numbers  contain  the  numeral  4.  The  number  14  is even worse.   The Chinese  character  for  14  rhymes  with  “sure to fail, or sure to die”.   Numerals 3 and  8  are "good"  or “lucky”.  The  numeral  3 in  Chinese rhymes with "growth",  while the numeral 8 rhymes with  "prosperity”.   It's no accident that the telephone  numbers of Western hotels in various Chinese cities contain the numerals 8888.  They want their Chinese customers to feel good.

Don’t  be  too  casual.   In  America,  business  dress is becoming  more  and  more casual. This is not the case in Asia.  They take pride in dressing  professionally for their work.  They expect men to wear a suit and tie and women to wear a pant suit  or dress for your first  encounter,  and will be offended if you don’t.   In America  very  often we call  people we don't know very well by  their  first  names.   CEOs and employees  may address each other as if they were on equal footing.  This is considered bad manners in Asia  Always be formal in addressing  people.  That's  the safe  and  the only  right  thing to do.   In Asia,  only  childhood  friends and spouses call each other by their first names.

        7.  Cultivate "guan xi". To make things happen in Asia, you have to know people. "Knowing" is what the Chinese mean by "guan xi" or "connections." When you cultivate "guan xi" with people, you might get them to bend over backwards for you, let alone buy into your demands and style. But if instead you show up with a legal document before people get to know you and feel comfortable with you, you won't go far or make long-lasting deals.

        8.   Speak slowly. Some Americans like to speak fast. The result is that they lose their audience. It doesn't matter how superb your ideas are if you can't convey them in ways the Asians can understand. The Asians consider it impolite to ask someone to repeat themselves. If they don't understand you, they'll just sit there looking like they do and letting your thoughts and ideas pass them by. It's critical that you speak slowly. The same holds true with interpreters. If you speak too fast, the interpreter will simply not translate those segments they don't understand.  Asian translators may be too shy, or too afraid, to ask you to repeat something, for fear they'll lose face. Asking for clarification may suggest a lack of expertise or experience.

        9.   Don't expect much eye contact.  We in America must make steady eye contact when we talk with people. This is not the case among the Asians. For the Asians, a lack of steady eye contact doesn't indicate a lack of attention or respect. On the contrary, because of Asian society's more authoritarian nature, steady eye contact is viewed as inappropriate, especially when subordinates talk with their superiors. Eye contact is sometimes viewed as a gesture of challenge or defiance. When people get angry, they tend to maintain steady eye contact. Otherwise, they look elsewhere or appear nonchalant while talking.

      10.   Don't take their saying "yes" literally to mean affirmative. Asian people have a habit of saying  "yes"  to show that they're paying attention or that they're following what you say. In such a context, the word "yes" doesn't mean that they agree with what you say or with your terms.

      11.   Watch your language.  Many  Asians who speak and read  English  learned  the language in an academic setting. As a result, they're often unaware of colloquialisms or figures of speech that we take for granted. I've seen "Love Canal" translated as "sex virology." An article on negotiation skills contains the phrase "football field" when in fact the English original talks about "a level playing field." Other American phrases such as "in terms of," "the skinny," "ballpark," "sidebar" and other sports jargon  will  confuse the A sian  mind.  Keep in mind that most Asian people  (translators  or  even  executives)  will not ask you to explain your terms because they don't want to lose "face" themselves or put you on the spot. To avoid these pitfalls, it's important that you have someone with experience living and working in Western countries to review your translations.

     12.   Arrange one-on-one meetings.   Asian People have learned not  to challenge  their political leaders in public.  They find ways to work out their problems by involving other people who can help them. This is why Asian people tend not to express what they have in mind in public. But when they're with you on a "one-on-one" situation without other people around, they're direct and straightforward. For  nearly  11  years,  I've  learned  to do my sales pitch and make my presentations in front of large Asian audiences without expecting to field many questions.  However, I try to stay awhile afterwards instead of rushing away to another appointment. Invariably, a few people will come up to me, wanting to schedule a private meeting. I've found these meetings to be the most informative and fruitful of all. My friends and customers tell me things in private that allow me to get things done. If you want to know the truth--and how you can compete in the Asia market--learn to pull people aside and talk with them privately.

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